ONE DISTRICT ONE PRODUCT

PEDDAPURAM SILKS

Kakinada District

One District One Product Initiative:        

The ODOP initiative is aimed at manifesting the vision of the Hon’ble Prime Minister of India to foster balanced regional development across all districts of the country.

The idea is to select, brand, and promote One Product from each District of the country.

For enabling holistic socioeconomic growth across all regions

To attract investment in the district to boost manufacturing and exports.

To generate employment in the district

To provide ecosystem for Innovation/ use of Technology at District level to make them competitive with domestic as well as International Market.

DEPARTMENT PROFILE:

The Department of Handlooms and Textiles is concerned with Handlooms, Power looms in the Co-operative and decentralized sector and setting up of Apparel and Textile Parks in the Garment sector.

There are (18) Weavers Cooperative Societies in the District and There is one Apex society i.e. APCO for marketing the Handloom products.

Several Centrally Sponsored Schemes as well as State Schemes are being implemented for the socio-economic development of Handloom Weavers in Kakinada District including schemes with matching share of Central and State Governments.

 Structure of Handlooms Department in the District:

Important Website links relating to the Department:

1. www.handlooms.nic.in – Government of India

2. www.handlooms.ap.gov.in– State Government

Peddapuram Silks :

Geographical Location: 

Peddapuram is located in the Kakinada district of Andhra Pradesh, India, is renowned for its traditional silk weaving industry. Peddapuram Silk Dhoties, Uppers, Shirtings and Sarees are esteemed for their quality, intricate designs, and vibrant colors. Peddapuram silk products are available in Gollaprolu, Prathipadu and Vommangi areas nearby Peddapuram.

About Peddapuram Weavers Society Earlier in 18s during the establishment of British Two brothers – Muppana Somaraju & Muppana Veerraju started producing Mulberry Silk yarns which was known as ‘Silk twisting’ and distributed to the weavers of Peddapuram to weave dhoties. The Mulberry silk yarn is finer like that of a hair strand which was difficult to weave. The weavers took 5-6 years to perfect the process of weaving for a smoother texture of the fabric. There are two societies in Peddapuram – Gandhi Peddapuram with 122 weavers & The Peddapuram weavers society with 249 weavers in the town. The societies engage the weavers in weaving Silk dhoties, shirtings & jamdani sarees. The silk dhoties are one of the traditional panche kattu for the most of population of Andhra. The Weaving dhoties and other silk products were only possible in the town of Peddapuram because of their mastered technique weaving the finer silk yarn. The annual turnover of peddapuram societies is 3-4 Crs. Raw Silk yarn Dyed yarn with Vat dyes Warp winding Process of Silk.

Production of Silk Kuppadam began in Peddapuram in 1996. The dhotis are much sought-after and attained popularity. The dhoties are much sought after and attained popularity. In 1977, he made a breakthrough by facilitating the reversal movement of the yarn from the border portion and turning. Production of Kuppadam cotton dhotis began at Pandalapaka in 1977 and is still done. Soon, Kuppadam dhoti weaving spread to several villages of undivided Kakinada and also to Srikakulam and Vizianagaram districts.

The silk dhotis produced in Peddapuram are especially prized for their soft texture, durability, and elegant appearance. They are often adorned with exquisite motifs and patterns, reflecting the rich cultural heritage of the region.

The weavers of Peddapuram village are famous for the traditional Indian Men’s Wear, the Dhoti which is also popularly known as Veshti, Mundu, Panche. The pure Silk Dhoti lined with Dobby Zari with Ganga-Jamuna (red and green) border is woven on a Handloom using Mulberry Silk Yarn. 

Similarly, the uppers and shirting’s woven in Peddapuram are crafted with meticulous attention to detail, using fine silk threads to create fabrics that are not only luxurious but also comfortable to wear. These textiles are highly sought after for traditional ceremonies, weddings, and festive occasions.

This is pure Silk Plain Shirting woven by the weavers of Peddapuram and nearby Villages on Handloom using Mulberry Silk Yarn. The weight of the cloth is around 55-60 grams per sq. meter. Besides, beautiful silk sarees are woven in this region.

Peddapuram silk sarees, renowned for their intricate designs and rich textures, these sarees are cherished for their exquisite craftsmanship, vibrant colors, and luxurious feel. Adorned with traditional motifs and crafted with precision, Peddapuram silk sarees are a timeless symbol of elegance and cultural heritage.

Peddapuram’s silk industry has a long-standing legacy, with skilled artisans passing down their expertise through generations. The products from this region continue to captivate customers both domestically and internationally, showcasing the timeless beauty and craftsmanship of Indian silk weaving.

VARIOUS PRODUCTS SPECIFICATIONS: 

PEDDAPURAM PURE SILK SPPR KUPPADAM DHOTI WITH UPPERS:

Count of Warps     :        20-22 deniers

Count of Wept       :        20-22d denier

Measurements       :        width: 48 inches

Length                  :        6 mtrs

3 ply weft 3 ply warp used in this product manufacturing.

PEDDAPURAM PURE SILK SELF DHOTEE WITH UPPERS (KHANDUVA):

Count of Warps     :        20-22 deniers

Count of Wept       :        20-22d denier

Measurements       :        width: 48 inches

Length                  :        5.40 mtrs

3 ply weft 3 ply warp used in this product manufacturing.

PEDDAPURAM PURE SILK PLAIN SHIRTING:

Count of Warps     :        20-22 deniers

Count of Wept       :        20-22d denier

Measurements       :        width: 45 inches

Length                   :        18+18=36 mtrs

3 ply and 4 ply weft 3 ply warp used in this product manufacturing.

PEDDAPURAM PURE SILK BUTA SHIRTING:

Count of Warps     :        20-22 deniers

Count of Wept       :        20-22 deniers

Measurements       :        width: 45 inches

Length                  :        18+18=36 mtrs

3 ply and 4 ply weft 3 ply warp used in this product manufacturing.

PEDDAPURAM PURE SILK SAREES:

Count of Warps     :        20-22 deniers

Count of Wept       :        20-22d denier

Measurements       :        width: 45 inches

Length                  :        6.25 mtrs

3 ply fine quality mudugu or 4 ply nice sannam weft 3 ply warp used in this product manufacturing.

 Legacy of Peddapuram Silks :

Chowduwada estate Zamindars, Muppana brothers duo, Sri Somaraju garu and Sri Veerraju garu established a Silk factory ‘Sri Lakshmi Silk Manufacturing Works’ in Peddapuram in 1913. It was a sensation then as some of the equipment were imported from Germany and used to operate on electricity generated by DG sets. That time, Peddapuram was still not electrified and the streets used to be illuminated by oil lamps in the nights. About 1,000 weavers used to work in their silk factory then. They used to import raw silk from China and Japan via Kakinada sea port, process and get weaved on 1,000 handlooms. They had silk showrooms in all metro cities and used to sell silk goods across pan India and also used to export to Ceylon, Burma, Singapore, England, etc., and earned international recognition and fame. The silk goods weaved were of finest quality and used to produce Silk Sarees of worth as expensive as Rs 500/- each a century years ago. They were awarded with a Medal for their Sari that could fit in a match box at the ‘British Empire Exhibition’ held at Wembley, England in 1924. They received few other medals at several national exhibitions as well.

Father of the Nation Sri.Mahatma Gandhi visited Peddapuram on 2 occasions in 1929 & 1933. Gandhiji was very much impressed and surprised with the quality of silk goods produced and gave the title ‘Swadeshi Silk’.

https://www.facebook.com/chinni.muppana/posts/pfbid035CsisvTrx83JYWhtuerLzRMoQgu4y4JXXeZqAgLob1MrmUjzBeSVisBqrKRYJVrQl

PROMOTION AND INFORMATION DISSEMINATION:

Promotion of Activities done through District/State/ other Social media website tagging ODOP Handle:

The promotion activities of ODOP Product have been done through various platforms. 

https://www.facebook.com/chinni.muppana/posts/pfbid035CsisvTrx83JYWhtuerLzRMoQgu4y4JXXeZqAgLob1MrmUjzBeSVisBqrKRYJVrQl

@peddapuram silk

https://www.google.com/search?q=%40peddapuram+silk&sca_esv=ec20631805f8be26&sca_upv=1&source=hp&ei=034fZvi-IcPM2roP0Im_0AE&iflsig=ANes7DEAAAAAZh-M4zYrCMM4_MI5APQ-fh8rzu_l_B7w&ved=0ahUKEwi49N2n4ciFAxVDplYBHdDEDxoQ4dUDCA0&uact=5&oq=%40peddapuram+silk&gs_lp=Egdnd3Mtd2l6IhBAcGVkZGFwdXJhbSBzaWxrMgYQABgWGB5I7itQmQ5Y6ilwAXgAkAEAmAGWAqABxxKqAQYwLjE1LjG4AQPIAQD4AQGYAhGgAu0SqAIKwgIQEAAYAxiPARjlAhjqAhiMA8ICEBAuGAMYjwEY5QIY6gIYjAPCAhMQABgDGI8BGOUCGOUCGOoCGIwDwgILEAAYgAQYsQMYgwHCAgUQABiABMICCxAAGIAEGIoFGLEDwgIEEAAYA8ICCBAAGIAEGLEDwgICECbCAgQQABgewgIKEC4YHhjHARjRA8ICBBAuGB6YAwaSBwYxLjE1LjGgB5tk&sclient=gws-wiz#ip=1

Promotion of Peddapuram silks through Instagram by providing information about sellers of peddapuram handlooms silks:

https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.instagram.com/krishnasekharchennakesuvala/p/Cpcl2IOI8t3/%3Fimg_index%3D1&ved=2ahUKEwilgcPQicKFAxV3Q_UHHUPHAk0Qjjh6BAgzEAE&usg=AOvVaw0w–LiTl8jBXBfU2xxpWFL

https://apcohandlooms.com/product-category/mens-wear/cotton-dhotis/peddapuram-silk-dhoties/

Facebook Page Promoting Peddapuram Silk Products:

PUNARVASTRA : a facebook Page which highlights the weaves from Godavari area, promotes peddapuram silks by providing information about the products  uniqueness and richness.

https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://m.facebook.com/Punarvasthra/posts/peddapuram-silk-sarees-if-anybody-interested-enquire-to-this-number-9491577664/1525473377539228/&ved=2ahUKEwilgcPQicKFAxV3Q_UHHUPHAk0QFnoECDUQAQ&usg=AOvVaw3tvUJ1UWIWIiqLgjJdJ171.

Parnica vlogs a youtube channel promoting peddapuram silks by creating shorts about the product.

https://youtu.be/WVGV4B_905M?si=NSBCer0RdIB8rChe

Inaugration of CFC Building by Gandhi Peddapuram HLWCS at PEDDAPURAM through which many activities of weavers can be done like awareness meetings, trainings etc., which in turn promotes The Peddapuram silks by including greater peoples participation.

Peddapuram silk products in E commerce portal:

Justdail : Justdial is an Indian internet technology company that provides local search for different services in India over the phone, website and mobile apps., which provides details about sellers of peddapuram silks.

There are many pages in Facebook covering the  peddapuram silks

https://www.facebook.com/chinni.muppana/posts/pfbid035CsisvTrx83JYWhtuerLzRMoQgu4y4JXXeZqAgLob1MrmUjzBeSVisBqrKRYJVrQl

Promotion of Activities done / Product / artisan story through local newspaper / Magzine :

Article published about Peddapuram Kuppadam Dhoties in Times of India and the following is the link.

https://timesofindia.indiatimes.com/city/hyderabad/pedarayudu-fame-kuppadam-dhoti-from-andhra-gi-tag/articleshow/105400269.cms

https://www.facebook.com/share/p/kxgJBBsRrmTkeUN2/?mibextid=oFDknk

                                                                                             

                                                                                                                                 Product and Artisan Stories of Peddapuram ODOP Product

Exhibitions Conducted / Participated for Promotion of Peddapuram Silks in Local/National/ International Exhibitions:

The Peddarapuram HWCS and Gandhi Peddapuram HWCS participated in following (4) Exhibitions Conducted at various places in India.

S.NO	NAME OF EXHIBITION	PLACE	YEAR
1	G 20	NEW DELHI	2023
2	National Handloom EXPO	Peoples Plaza, Hyderabad	2024
3	National Handloom EXPO	NTR Circle, Vijayawada from	2023
4	National Handloom EXPO	AP Bhavan, New Delhi	2023

 

Details of district Nodal Officer, Nodal Department for ODOP Related Activities :

Nodal Officer   :  K. Peddiraju, District Handlooms And Textiles  Officer  (Asst.Director) – 8008705696

Nodal Department : Handlooms And Textiles

Dedicated team for ODOP : 

ODOP Team:

 District Handlooms and Textiles officer: K. Peddiraju – 8008705696

Development officer: Ch.au. Ravi Kumar – 9492971687

Asst. Dev. Officer : K. Chetan  – 8074192996

Dedicated helpline or call center/support desk for ODOP

 

District Handlooms &Textiles Officer: 80087055696,

Development Officer: 9492971687   

Assistant Development Officer: 8074192996

Email : dhto.kakinada.hnt@gmail.com.

Whether the District Website has detailed information about ODOP Product :

Yes, the District Website have the detailed information about Peddapuram Silk ODOP Product such as Peddapuram Silk Dhotis, Uppers, Shirtings and Sarees which are esteemed for their quality, intricate designs, and vibrant colors.

District have a Success stories/Best Practises :

Success story Peddapuram Society:

The peddapuram Handlooms society was established on October 2^nd 1937. And the Production of silk Kuppadam began in Peddapuram in 1996. The dhotis are much sought-after and attained popularity. In 1977, they made a breakthrough by facilitating the reversal movement of the yarn from the border portion and turning. Soon, Kuppadam dhoti weaving spread to several villages of undivided Kakinada and also to Srikakulam and Vizianagaram districts. 

The peddapuram Handlooms society is providing work to nearly 300 weavers and it is one of the Societies in the state which are running in profitable manner and distributing profits to their weavers in every year.

Key features of the Peddapuram Handloom Weavers Cooperative Society.

Collective Ownership: The Peddapuram Handloom Weavers Cooperative Society join together and pool their resources, which enables them to collectively own operate the society.

Fair wages and working condition: The society provides fair wages and improved working conditions for its members.

Market Access: One of the main challenges for individual weavers is accessing markets to sell their products. The Society help in marketing the handloom products through exhibitions, trade fairs, online platforms, and tie-ups with retailers. 

Grievance Redressal:   

For any grievances also please Contact:

District Handlooms &Textiles Officer, East Godavari: 8008705696

Development Officer                            : 7021938039     

Assistant Development Officer          : 8074192996

Email : dhto.kakinada.hnt@gmail.com.

Government of Andhra Pradesh is also having grievance mechanism and the below is the link for grievance addressal.

https://spandana.ap.gov.in/

Details about export (Procedures/Regulations/Requirements/ Support):

Peddapuram Silk ODOP Products will be exported through the authorized sellers as per the AP Export Promotion Policy 2022-27.

LINK AND GRIEVANCE FORMS TO BE UPLOAD IN BOTH EAST GODAVARI AND KAKINADA DISTRICTS: 

https://www.apindustries.gov.in/APIndus/Data/policies/9.-AP-Export-Promotion-Policy-2022-27.pdf

Details of Upcoming Events: 

Handloom Exhibitions Tentatively to be Conducted:

S.No	Name of Event	Tentative Place	year – Month
1	DISTRICT HANDLOOM EXPO	KAKINADA	2024 July
2	Skill Development Training	Peddapuram	2024 Sep
3	ODOP AWARENESS	PEDDAPURAM	2024 Oct
4	MUDRA SCHEME AWARENESS	PEDDAPURAM	2024 May

Authorized suppliers of Peddapuram Silk Products with Quality Packaging meeting international Standards:

 Following is the list of Authorized Suppliers of Peddapuram Silk ODOP Product.

S. No.	AUTHORISED SUPPLIERS	TYPE OF ORGANISATION	ADDRESS	CELL NO
1	PEDDAPURAM HWCS	HLWCS	PEDDAPURAM	9492971687
2	GANDHI PEDDAPURAM HWCS	HLWCS	PEDDAPURAM	9492971687
3	ALLLADA RAMAKRISHNA	MASTER WEAVER	ANKAYYAPETA PEDDAPURAM	9177824987
4	T. SRIPOLAYYA	MASTER WEAVER	ANKAYYAPETA PEDDAPURAM	7981966783
5	D.MALLIBABU	MASTER WEAVER	VEERRAJUPETA PEDDAPURAM	8639635093
6	KVV SATYANARAYANA	MASTER WEAVER	VEERRAJUPETA PEDDAPURAM	7981019444
7	GORRI RAJESH	MASTER WEAVER	BHASKARACOLONY PEDDAPURAM	9505442791
8	BEERAKA SATYANARAYANA	MASTER WEAVER	PEDDAPURAM	9963062126
9	MANEM SURESH	MASTER WEAVER	PEDDAPURAM	9505442791
10	APCO	APEX Society	Vijayawada

                

 

Whether the testing labs have been identified and the information is circulated through public notices/ newspapers/ district website/ any other medium

Yes, the Testing Labs like Textiles Committee, Ministry of Textiles, Government of India, Guntur/Hyderabad, APCO-RITES, Hyderabad have been identified and circulated through District Website.

The following facilities are available at Quality Testing Lab of Textiles Committee, Guntur:

 

• The Textile Committee from Hyderabad annually inspecting the Peddapuram Handloom Weavers Cooperative Society and also collects product samples for quality testing.

• The Textile Committee, operating under the ministry of Textiles, serves as the implementing agency responsible for issuing handloom marks in India, these marks play a vital role in assisting both weavers and buyer in distinguishing authentic handloom products. Buyers can easily identify and procure genuine handloom items by seeing these marks.

 

• The Peddapuram Handloom Weavers Cooperative Society sent samples to WSC, Vijayawada & IHB, Mumbai to know the product quality standards.

• The Peddapuram C&S Society has also applied for India Handloom Brand Registration and sent samples to the Weavers Service Center, Vijayawada for Testing.

• The Technical officers of the Apex Society, APCO conducts quality test (width, height, ends per inch, picks per inch, fabric count, production record, yarn bills, appraise record, colorfastness etc) while procuring the Handloom Cloth from Peddapuram Handloom Weavers Cooperative Society.

                                                 

                                                                             APCO tests the quality of Product as per standard guidelines before procurement.

The Andhra Pradesh Handloom Weavers Cooperative Society Ltd., (APCO) who is Authorized Seller of Peddapuram Silk ODOP Product has been collaborated with RITES Testing Agency for quality certification of ODOP Products.