UPPADA JAMDANI SAREES

Breif Note on Uppada Sarees : Uppada jamdani sarees are diaphanous Silk Sarees that trace its origin to Uppada in Andhra Pradesh. Jamdani itself is a hand woven fabric that is also known as muslin. The word itself roughly translates to flower vase (which ‘jam’ meaning flower and ‘dani’, vase). The name comes from a Persian origin. It is also said that this technique of weaving has Bengali roots.

Jamdani is created in a very interesting manner. Two weavers are required to sit in a pit loom and wor

k in tandem to make this fabric. The weft and warp threads that are needed for the background are passed from one weaver to the other. Then, the designs that need to be added are weaved in and added, the way embroidery is usually done.

Uniqueness

1. Weaving: Using Galla, Adda and numerous thilis depending on the design.

2. Design: Design blends into the cloth its clearly visible distinct and distinguishable on both sides. On the reverse no loose un-attended ends. Design can

not be felt separately on the surface of the cloth.

GI Registration.

The uppada sarees has become a registered Geographical indication (GI) product under the Geographical registry, Government of India on 10.04.2008.

GI Tags of Uppada Jamdhani Saree:GI Tag

1. One District One Product Initiative: Product list, Action plan Report

The ODOP initiative is aimed at manifesting the vision of the Hon’ble Prime Minister of India to foster balanced regional development across all districts of the country.

The Government of India have identified Uppada Jamdhani Sarees as One District One Product in Kakinada District.

The idea is to select, brand, and promote One Product from each District of the country,

• For enabling holistic socioeconomic growth across all regions

• To attract investment in the District to boost manufacturing and exports

• To generate employment in the District

• To provide ecosystem for Innovation/ use of Technology at District level to make them competitive with domestic as well as International market.

Action Plan:

 Provide various training programmes in Weaving, Designing and dying under various schemes of Government of India and Government of Andhra Pradesh.

 Provide financial assistance through MUDRA loans.

 Provide Old age pensions after 50 years through YSR Pension Kanuka scheme.

 Provide marketing facilities by conducting exhibitions.

 Provide Rs.24000/ Per annum as financial assistance under YSR Netanna Nestam Scheme to every handloom weaver who owns a Handloom to upgrade their looms and to produce new designs.

2. Details of district Nodal Officer, Nodal Department and Dedicated team for ODOP Details of Assistant Director/Development Officer of the district (Handloom & Textiles Department).

NODAL OFFICER : DISTRICT HANDLOOMS AND TEXTILES OFFICER (ASST.DIRECTOR)

NODAL DEPARTMENT: HANDLOOMS AND TEXTILES

3. Dedicated helpline or call center/support desk for ODOP Contact Details of Assistant Director/Development Officer.

District Handlooms &Textiles Officer: 80087055696,

Development Officer: 7995641983,

Assistant Development Officer: 8074192996

4. List of activities being undertaken by district administration under ODOP initiative List of Cluster Development Program, Training Programs and other schemes:

1. CLUSTERS:

• UPPADA BLOCK LEVEL CLUSTER

Under Cluster development Programme during the period (19) Work sheds were constructed to Weaver Beneficiaries.

S.NO	CLUSTER NAME	PROJECT COST (in Lakhs)	NO OF BENEFICIARIES	AMOUNT RELEASED
1	Gollaprolu	101.20	595	30.03
2	Prattipadu	131.07	378	43.36
3	Out side Cluster	–	326	52.46

2.TRAININGS:

Training on weaving is being conducted to weaver Beneficiaries by Weaver Service Centre, Vijayawada under Samarth Scheme.

S.NO	Name Of the Scheme	Period	Place	No.of Weavers	Training in
1	Scheme for Capacity Building in Textiles Sector(Samarth)	1.7.2023 to 14.8.2023 (45 days)	Vommangi,Prathipadu Mandal	20	New Weaving Techniques
2	Scheme for Capacity Building in Textiles Sector(Samarth)	1.7.2023 to 14.8.2023 (45 days)	Tatiparthi, Gollaprolu Mandal	20	New Weaving Techniques

3.SCHEMES:

S.NO	NAME OF SCHEME	NO OF BENEFICIARIES
		2021-22		2022-23
		Phy.	Fin.	Phy.	Fin.
1	YSR Nethanna Nestham	2461	590.64	2676	642.24
2	YSR WEAVERS PENSIONS	3600	99.00	3750	103.12
3	MUDRA LOANS	78	39.00	59	29.50

 

5. Details of ODOP sensitization workshop being conducted for current stakeholders and next generation stakeholders List of ongoing Training Programs.

• A Sensitization meeting was conducted by the Principal Secretary to Govt of A.P (Handlooms & Textiles) on 26.07.2022 with all the Stakeholders at Uppada. 

• A meeting was convened by the Additional Development Commissioner of Handlooms, New Delhi with all the Stakeholders on 22.12.2022 at Tatiparthi. 

• A workshop was conducted with all the master weavers and presidents of Weavers Cooperative societies on 12.04.2023 at Uppada by the officials from the National Textiles Committee, Mumbai on India Handloom Brand.

• A Buyers sellers meet was conducted with all the stakeholders at Kakinada by the NHDC on 29.08.2022.

  

6.List of mentors registered with District to provide mentorship to beneficiaries.

NAME OF MENTOR	DESIGNATION	CONTACT NO	EMAIL.ID
K.CHETAN	ASST.DEV.OFFICER	8074192996	kampachetan@gmail.com
SAHUL	CLUSTER DESIGNER	8522003826	sahulaleti11@gmail.com
CH.SWARNA LATHA	CLUSTER DESIGNER	7981622913	estsswarna767@gmail.com

7. Details by account Holder of all transactions ( Sales) Consolidate sales data of ODOP product from the district

• Nearly 40 – 50 Crores turnover during the year 2022 -23.

8. Mentorship support available, with clear laid out procedures to avail the same List of Cluster Development Program, Training Programs and other schemes.

• Cluster Development Programmes are being conducted, In collaboration with Weaver service Center, Vijayawada.

9. Funding support available, with clear laid out procedures to avail the same.

Credit facility/Scheme Contact Details Eligibilty Link to apply

CASH CREDIT

O/o DHTO, Kakinada Weavers Cooperative Societies

Cluster Development Programme Weavers Cooperative Societies and Individual Weavers r both Cooperative and outside Fold

THRIFT FUND Individual Weavers Under Cooperative Fold

RMSS Weavers Cooperative Societies and Individual Weavers both Cooperative and outside

Weaver MUDRA Individual Weavers r both Cooperative and outside Fold

10. Details of rules, regulations, act, Government schemes introduced or amended to propel the ODOP initiative in the district.

Handloom Reservation act 1985.

11. Details of Quality assurance Labs / Certification Labs / Processing Units/Quality infrastructure with Contact Details :

_______

12. Details of department providing institutional support to beneficiaries availing support under ODOP initiative :

Name of SPOC	Department	Adress	Contact	Email.id
DISTRICT HANDLOOMS AND TEXTILES OFFICER	HANDLOOMS AND TEXTILESHANDLOOMS AND TEXTILES	KAKINADA	8008705696	dhto.kakinada.hnt@gmail.com
HEAD OF OFFICE	WEAVERS SERVICE CENTER	VIJAYAWADA	7726077223	wsc.vijayawada@gmail.com
DIV. MARKETING OFFICER	APCO	RAJAHMUNDRY	8008705696	dmorajahmundry@apcofabrics.com
REGIONAL MANAGER	NHDC	VIJAYAWADA	9109682929	nhdc.bovijay@yahoo.in

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